Customer service is a non-revenue generating part of an organization; instead, it is a form of troubleshooting service that provides answers and solutions to customers' questions. Services can also be considered as an added value for the company. A service strategy means making an effort to implement it in a way that minimizes the gap. The greater the opening, the harder it will be for the company to stay in the market. Strategies used by organizations vary depending on the offer and the nature of the business.
However, the service strategy should be created to meet or closest to customer expectations. A company's success is measured in terms of the service they provide, so it's crucial that organizations don't produce good products but also provide excellent service.