Improving your call routing starts with a great starter list. Make sure you have a healthy list corresponding to your target audience. Look to fill your agendas with potential customers. Being in contact with the wrong customers all day means wasting their time and your own. Connect your CRM (Customer Relationship Management) to your contact center to continuously improve the quality of your call lists. Also, segment your lists across buyer profiles to make sure you're looking for the right one for the campaign at hand.